Ernst & Young provides expert assurance, tax, consulting, and advisory services to companies across the globe. It is the 3rd largest professional services firm in the world and the 11th largest privately owned organization in the U.S.
E&Y needed to reinforce their reputation for thought leadership by providing financial professionals with a consistent stream of expert opinions and education. Content also needed to remain approachable and easily digestible to differentiate the firm from competing publishers.
The resulting mobile solution was given the name Forecasts in Focus--and designed to deliver value at each end. First, inventive development techniques ensured that editors at E&Y could use their CMS to upload copy, graphics, and other media content directly into the app. Then, users were empowered to customize their own interfaces with hand-picked webcasts, industry-specific reports and geo-located updates.
The streamlined publishing platform has significantly reduced the time it takes editors to release fresh content, while simultaneously creating a consistent brand voice. As a result, financial professionals now trust E&Y to deliver the engaging content and actionable advice they need to know on-the-go.